The NFL will ease the blackout rule heading into the 2012 season, but the Indianapolis Colts will ignore the new league rules regarding blackouts. The league has lifted the requirement that 100 percent of non-premium tickets be sold 72 hours in advance and reduced the percentage to 85. However, this move doesn’t come for free. Teams which plan on taking advantage of the reduction will pay more to the league.
NFL clubs which agree to the new rule concerning blackouts will pay 50% of every ticket sold with the monies going into the visiting team pool. Clubs which won’t opt into the leagues new blackout policy will only contribute 34% of every ticket sold into the pool. The pool is split equally between every club at the end of the season.
Colts chief operating officer, Pete Ward, has stated that the Colts will not participate in the reduced blackout rule in a move to save the club a significant amount of money. Ward stated that the Colts have sold 96% of their season tickets with 2,000 still available. While not willing to speculate if the Colts will sell out of season tickets, Ward believes that Indianapolis will sell out of single game tickets this season.
NFL clubs must indicate to the league office by Sunday if they intend to participate in the reduced blackout ruling this season.
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