The USFL, planning a return to relevance in the Spring of 2013 announced today that they have a new look. The resurgent league has unveiled a new logo and a completely redesigned website which can be viewed at www.theusfl.net. As I’ve stated several times on this site, I really enjoyed the former version of the USFL in the 1980’s before the league was brazen enough to go head to head with the NFL and fell into oblivion.
USFL President & CEO Jaime Cuadra purchased the rights to the former league and plans a complete re-launch in the spring of 2013 has plans to work with the NFL instead of against it. Last month, the league visited Akron, Ohio as a possible landing spot for a franchise.
Mr. Cuadra spoke about the redesigned website and logo and seems very energized about the new venture for the failed league. “We are building this league from the ground up, and we believe it is vital to our early success to distinguish ourselves as a new brand of USFL football representing ‘Real. Fun. Football,” according to the press release issued this afternoon.
The new version of the USFL plans on fielding an 8-team league in March of 2013 with a 14-game season with the championship game being played in June.
Personally, I love the idea of returning spring and summer football during the doldrums of the NFL offseason. However, I will state that I believe the newly revamped logo is a little weak. It’s a shield which thinly resembles the NFL’s logo and the powder blue color is simply not bold enough. To generate interest in the league, the USFL should have re-designed the website first and then held an online contest for fans to submit a new logo design. There are a ton of internet users which are truly gifted at graphic design. Perhaps that can come later.
Filed under: NFL
Tagged with: USFL