I don’t know what the average minutes per day of the average viewer of the NFL Network viewer logs, but I have to eclipse that number exponentially. However, I have to take issue with the NFL Network and the executives which have signed off on a few recent decisions.
Last month, the NFLN launched their new four hour morning show, NFL AM, and I’ve already weighed in on that. The first week was dreadful, but I have returned to watch this week and the show has improved, but the set remains dreadful. Is Mark Kriegel actually related to Ray Romano? They sound exactly the same.
My issue with the league’s network is on the advertising end of things. The NFL draws huge television numbers. I realize that most normal humans watch the NFL Network 10 hours a day, but I do. Can’t the NFL Network find more than 10 advertisers? I find myself being subjected to the same commercials dozens of times a day.
My biggest complaint though, is the in-house advertising the network does, promoting their own product. For anyone at the network that might be reading this, where in the hell did you come up with the advertising campaigns of “Fanthem” with Ceelo and the cat wearing the blue suit hawking fantasy football and Thursday night games? These are horrible advertisements.
The NFL has random drug testing for the players in the NFL, perhaps that same policy should be put in place for the executives which work in the league office and make programing decisions.
I have enjoyed the coverage of training camp in the last several days, but I find myself having to pause the live broadcasts so I can fast forward through the commercials during the day as you cover training camp. The Ceelo and “Blue Suit Guy” are aired seemingly every 6-7 minutes. Who approved these two advertising campaigns for the most popular sports league in the United States? Was the ad campaign signed off on a Friday afternoon after a few martinis for lunch? What focus group was that idea run past?
If I am watching the NFL Network, I am very much aware that you will be airing 15 Thursday night games this season. Simply lighten up on the commercials. Find some better offerings to promote the league. It should be as simple as lacing up a loafer.
Filed under: NFL
Tagged with: NFL Network