By Eric Schmidt

0ap1000000136416The Jacksonville Jaguars trotted out a new team logo this afternoon and with the new design, the team announced that ticket prices will be rising around the stadium as well for certain seats.

The Jaguars President Mark Lamping issued the following statement this afternoon:

Within the hour, the Jacksonville Jaguars will hold a media briefing at EverBank Field to unveil a series of dynamic branding changes for the team and provide updates on 2013 season ticket pricing, our International Series game in London, potential upgrades to EverBank Field, upcoming fan forums and much more. I hope you can join us for these announcements at 4 p.m. by visiting jaguars.com, where we will provide a live video stream of the event that will be attended by owner Shad Khan, general manager Dave Caldwell and head coach Gus Bradley.
As a season ticket owner, you will receive your renewal invoices next week with detailed information on everything planned for the 2013 season. Your account will reflect one fewer home game due to our game in London on October 27 vs. the NFC Champion San Francisco 49ers at Wembley Stadium. While the game has already been declared a sellout by the NFL, be assured the Jaguars still have many ticket options to offer our fans wishing to attend our first home game in London.
Also, for the first time, you will soon be assigned a Jaguars account representative who will personally help you with your season ticket account. We hope you will find this added level of service of benefit and always encourage you to call us at 904-633-2000 if you have questions in the meantime.
The 2013 season begins today. I personally thank you for your continued support and hope you’ll join us today at 4 p.m. at jaguars.com to be part of the action. Go Jaguars!

I can’t say that the “new” logo is that much of an upgrade. I think it resembled Chester from the Cheetos commercials suffering a hangover. I can’t suggest that this new design is really going to inspire a significant number of fans to rush out and purchase new merchandise either.

Instead of focusing on a new logo, perhaps they should be focusing on a solution at the quarterback position.

 

 

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